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Deadline for Submissions
Merchants receive two notices for every issue. The first is sent two weeks before the publication date. The deadline is generally 9 am on Monday the week the newsletter will be sent out. Add yourself to our DWA member email list to make sure that you receive advance notice of the schedule and tips on how to get the most out of this service.
Dates of Publication
April issue: March 29, 2012 Upcoming event to consider: Easter
May issue: Thursday, May 03, 2012 Upcoming events to consider: Mother's Day, Cinco de Mayo, Taste of Wheaton
June issue: Thursday, June 7, 2012 Upcoming events to consider: Father's Day, Vintage Rides, Fourth of July
July issue: Thursday, July 12, 2012 Upcoming events to consider: Downtown Wheaton Sidewalk Sale, Wheaton Ale Fest
August issue: Thursday, August 9, 2012 Upcoming events to consider: Back to school, Labor Day
September issue: Thursday, September 20, 2012 Upcoming events to consider: Pretty in Pink: Ladies Night out in Downtown Wheaton
October issue: Thursday, October 18, 2012
Upcoming events to consider: Halloween, Downtown Trick-or-Treat, Chili Cook-off
November issue: Thursday, November 15, 2012 Upcoming events to consider: Thanksgiving
December issue: Thursday, December 6, 2012 Upcoming events to consider: Holiday season, Dickens of a Christmas
December Issue 2: Thursday, December 20, 2012 Upcoming events to consider: Holiday season, Dickens of a Christmas, New Years
January issue: Thursday, January 17, 2013
February issue: Thursday, February 7, 2013 Upcoming event to consider: Valentine's Day
March issue: Thursday, March 7, 2013
Upcoming events to consider: St. Patrick's Day, Easter
New to Shoppers' Club?
Just provide subscribers tidbits that get them interested in visiting your business. View the first issue to get ideas. The newsletter is broken down into sections to make it easier to read.
SECTION 1: Featured Finds Tell us about a hot selling product, a creative gift idea, or unique ways to use your product or service. A picture is worth a thousand words. Send us your "featured find" and a pictures and we will include a few. Hard to say in a few words? We can easily link to your site or blog.
SECTION 2:Good Eats
This is for the restaurants and specialty food shops. Party ideas, special foods, special offers - this is the place to let people know about it.
SECTION 3: Just for you This is your chance to make club members feel special and keep them opening our emails. Have a slow day of the week? Need to move some product? Be creative!
Examples: The first 10 people who say, "insert your phrase" get 10% off your purchase on this date.
